Blurbs
comparison of incrmntal and Rockerbox
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of incrmntal and Rockerbox
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
incrmntal
"Uncovers true ad effectiveness without user data."
Focused on
Incrementality
.
INCRMNTAL helps marketers measure ad impact without needing user-level data. It continuously analyzes campaigns, allowing ad spend to keep going without interruption. Using causal data science, it gauges what truly moves the needle across iOS, Android, and other channels. This approach lets marketers allocate budgets based on real impact, not assumptions.
Causal Analytics Approach
INCRMNTAL claims that its measurement platform utilizes causal data science and anomaly detection to accurately identify marketing changes and determine campaign effectiveness without relying on user-level data.
Privacy-Focused Measurement
INCRMNTAL claims that its platform enables privacy-led marketing measurement without the need for any user-level data, addressing the challenges of a privacy-first world.
Cross-Platform Capabilities
INCRMNTAL claims that its platform can measure performance across various channels, including iOS, Android, Web, TV, Influencer Marketing, and Out-of-Home, without relying on personal identifiable information (PII) or user-level data.
Rockerbox
"Unify marketing data for accurate attribution analysis."
Focused on
Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM)
.
Rockerbox consolidates complex marketing metrics into a single platform. It combines Multi-Touch Attribution, Marketing Mix Modeling, and Incrementality Testing to provide clear, data-driven insights. By centralizing data from over 100 channels, marketers can assess campaign effectiveness and optimize media strategies without juggling multiple reports or platforms.
Proprietary data analytics platform
Rockerbox claims that its proprietary data analytics platform provides unparalleled insights for marketing campaigns, enabling data-driven decision-making.
Comprehensive marketing measurement
Rockerbox claims that its comprehensive marketing measurement capabilities empower businesses to accurately assess and optimize their marketing strategies.
Customizable marketing mix modeling
Rockerbox claims that its customizable marketing mix modeling tools allow for precise attribution and ROI analysis across multiple channels.