Blurbs Logo

Comparison Heap vs. Keen Dashboards & Data Visualization Vendor Comparison

Heap and Keen are Ad Measurement & Attribution vendors.

heap.io
Heap Captures and analyzes complete user digital journeys They focus on Unified Data and Performance Analytics.

keends.com
Keen Uses AI for marketing mix modeling. They focus on Incrementality & Media Mix Modeling (MMM).

Heap or Keen?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Heap

"Captures and analyzes complete user digital journeys"
Focused on Unified Data and Performance Analytics .
Heap gives marketers a full view of customer behavior without needing engineering support. It automatically tracks all user interactions and applies data science to highlight areas for improvement. This helps marketers streamline conversion flows, improve user retention, and enhance overall digital experiences quickly and efficiently.

Keen

"Uses AI for marketing mix modeling."
Focused on Incrementality & Media Mix Modeling (MMM) .
Keen Decision Systems helps marketers adjust their marketing budgets in real-time using AI-powered analytics. They offer tools for planning, measurement, and forecasting, so marketers can adapt strategies without crunching data manually. This allows brands to target spending, fine-tune campaigns, and illustrate financial impacts clearly.
Compare all Ad Measurement & Attribution Vendors Head-to-Head