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Comparison AppsFlyer vs. incrmntal Ad Measurement & Attribution Vendor Comparison

AppsFlyer and incrmntal are Ad Measurement & Attribution vendors.

AppsFlyer Provides detailed marketing performance insights with privacy. They focus on App Measurement & Attribution and Mobile Attribution & Analytics.

incrmntal Uncovers true ad effectiveness without user data. They focus on Incrementality & Media Mix Modeling (MMM) and Privacy-Centric Modeling.

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AppsFlyer

"Provides detailed marketing performance insights with privacy."

Focused on App Measurement & Attribution and Mobile Attribution & Analytics .

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AppsFlyer gives marketers robust data across multiple platforms while ensuring user privacy. It tracks user actions, optimizes creative outputs using AI, and safeguards against ad fraud. By integrating with thousands of partners, it enables informed decision-making across iOS, Android, and web, helping marketers improve acquisition, engagement, and return on investment.

Key Features & Benefits

privacy-first approach

AppsFlyer claims that its privacy-first approach protects user data while providing reliable, actionable insights to businesses.

comprehensive fraud protection

AppsFlyer claims that its fraud protection solution ensures marketing budgets are only spent on valid, revenue-generating engagements.

AI-powered creative optimization

AppsFlyer claims that its AI-powered Creative Optimization solution helps businesses build winning creative strategies based on performance data.

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incrmntal

"Uncovers true ad effectiveness without user data."

Focused on Incrementality & Media Mix Modeling (MMM) and Privacy-Centric Modeling .

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INCRMNTAL helps marketers measure ad impact without needing user-level data. It continuously analyzes campaigns, allowing ad spend to keep going without interruption. Using causal data science, it gauges what truly moves the needle across iOS, Android, and other channels. This approach lets marketers allocate budgets based on real impact, not assumptions.

Key Features & Benefits

Causal Analytics Approach

INCRMNTAL claims that its measurement platform utilizes causal data science and anomaly detection to accurately identify marketing changes and determine campaign effectiveness without relying on user-level data.

Privacy-Focused Measurement

INCRMNTAL claims that its platform enables privacy-led marketing measurement without the need for any user-level data, addressing the challenges of a privacy-first world.

Cross-Platform Capabilities

INCRMNTAL claims that its platform can measure performance across various channels, including iOS, Android, Web, TV, Influencer Marketing, and Out-of-Home, without relying on personal identifiable information (PII) or user-level data.

AppsFlyer or incrmntal? Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

AppsFlyer

Key Features & Benefits

incrmntal

Key Features & Benefits

AppsFlyer or incrmntal?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.