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Comparison Samba TV vs. Magellan Connected TV (CTV) Vendor Comparison

Samba TV and Magellan are Ad Measurement & Attribution vendors.

samba.tv
Samba TV Transforms TV viewership data for advertising insights. They focus on CTV Measurement and CTV Measurement.

magellan.ai
Magellan Automates podcast ad tracking with detailed analytics They focus on Analytics & Performance Measurement and Audio Measurement.

Samba TV or Magellan?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Samba TV

"Transforms TV viewership data for advertising insights."
Focused on CTV Measurement and CTV Measurement .
Samba TV collects extensive smart TV viewing data globally. This helps advertisers understand their audience better. With advanced measurement tech, they offer precise audience insights. Marketers can target ads more accurately and measure campaigns effectively. Privacy options ensure viewer data is responsibly managed, maintaining compliance with privacy laws.

Key Features & Benefits

Advanced viewer analytics
Samba TV claims that it offers comprehensive real-time television viewership analytics across devices.
Cross-platform measurement
Samba TV claims that it provides accurate cross-platform audience measurement to enhance advertising strategies.
Innovative business solutions
Samba TV claims that its cutting-edge business solutions empower companies with data-driven TV insights.

Magellan

"Automates podcast ad tracking with detailed analytics"
Focused on Analytics & Performance Measurement and Audio Measurement .
Magellan AI streamlines podcast advertising, offering precise measurement and analytics. It helps marketers track ad placements with pixel-based methods and pod-to-pod attribution. By providing competitive insights and verifying ad placements, it ensures campaigns reach target audiences effectively. The platform also supports regional markets, adapting to diverse advertising needs.

Key Features & Benefits

Unparalleled advertiser monitoring
Magellan AI claims that their platform monitors 40,000 advertisers across 50,000 shows, enabling superior podcast scaling and outcome tracking.
Comprehensive ad verification system
Magellan AI claims that they capture and analyze every ad placement to ensure ad safety and position with automated airchecks.
Advanced audience attribution
Magellan AI claims that their pixel-based tracking captures events and activities across various channels for effective conversions.
Compare all Ad Measurement & Attribution Vendors Head-to-Head