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Comparison Haus vs. incrmntal Ad Measurement & Attribution Vendor Comparison

Haus and incrmntal are Ad Measurement & Attribution and Predictive Analytics and AI vendors.

haus.io
Haus Measure marketing incrementality and business impact precisely. They focus on Incrementality & Media Mix Modeling (MMM).

incrmntal.com
incrmntal Uncovers true ad effectiveness without user data. They focus on Incrementality & Media Mix Modeling (MMM) and Privacy-Centric Modeling.

Haus or incrmntal?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Haus

"Measure marketing incrementality and business impact precisely."
Focused on Incrementality & Media Mix Modeling (MMM) .
Haus helps marketers determine the actual impact of their campaigns. It uses geo-based testing to measure incrementality, helping marketers see the true effect of ads on sales. Haus automates experiment setup for faster insights and avoids misinterpretations by using transparent, science-based methods without relying on cookies or third-party data.
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
How do you collect and monitor consumers and their data?
Local Storage
API
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Weeks
What does a client need to install to start using your service?
N/A
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Operational Efficiency
What integrations do you offer?
E-Commerce Platforms
Digital Advertising
Measurement
What is your pricing model?
Subscription-based
Custom contract pricing

Key Features & Benefits

Precision in Impact Measurement
Haus claims that their platform measures the precise business impact of advertising efforts, both online and offline.
Fast Experiment Launches
Haus claims that their platform allows design and launch of experiments in minutes with results ready in as little as two weeks.
Superior Scientific Approach
Haus claims that their measurement techniques use cutting-edge econometric models, with no black boxes involved.

incrmntal

"Uncovers true ad effectiveness without user data."
Focused on Incrementality & Media Mix Modeling (MMM) and Privacy-Centric Modeling .
INCRMNTAL helps marketers measure ad impact without needing user-level data. It continuously analyzes campaigns, allowing ad spend to keep going without interruption. Using causal data science, it gauges what truly moves the needle across iOS, Android, and other channels. This approach lets marketers allocate budgets based on real impact, not assumptions.

Key Features & Benefits

Causal Analytics Approach
INCRMNTAL claims that its measurement platform utilizes causal data science and anomaly detection to accurately identify marketing changes and determine campaign effectiveness without relying on user-level data.
Privacy-Focused Measurement
INCRMNTAL claims that its platform enables privacy-led marketing measurement without the need for any user-level data, addressing the challenges of a privacy-first world.
Cross-Platform Capabilities
INCRMNTAL claims that its platform can measure performance across various channels, including iOS, Android, Web, TV, Influencer Marketing, and Out-of-Home, without relying on personal identifiable information (PII) or user-level data.
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