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Comparison Prescient vs. Haus Ad Measurement & Attribution Vendor Comparison

Prescient and Haus are Ad Measurement & Attribution and Predictive Analytics and AI vendors.

prescientai.com
Prescient Optimize marketing spend using data-driven insights. They focus on Incrementality & Media Mix Modeling (MMM) and Media Spend Optimization.

haus.io
Haus Measure marketing incrementality and business impact precisely. They focus on Incrementality & Media Mix Modeling (MMM).

Prescient or Haus?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Haus

"Measure marketing incrementality and business impact precisely."
Focused on Incrementality & Media Mix Modeling (MMM) .
Haus helps marketers determine the actual impact of their campaigns. It uses geo-based testing to measure incrementality, helping marketers see the true effect of ads on sales. Haus automates experiment setup for faster insights and avoids misinterpretations by using transparent, science-based methods without relying on cookies or third-party data.
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
How do you collect and monitor consumers and their data?
Local Storage
API
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Weeks
What does a client need to install to start using your service?
N/A
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Revenue Growth
Performance
Customer Retention
What integrations do you offer?
E-Commerce Platforms
Digital Advertising
Measurement
What is your pricing model?
Subscription-based
Custom contract pricing

Key Features & Benefits

AI-powered Incrementality Insights
Haus claims that its AI-powered incrementality platform turns every marketing insight into a fruitful ROI, benefiting many top companies globally.
Geo-based Experimentation Precision
Haus claims that its GeoLift tool precisely measures the true incremental impact of ads with clear geographic experimentation.
Daily Incrementality Reporting
Haus claims that its daily incrementality reporting optimizes your marketing spend by revealing true incremental outcomes.
Massive Ad Spend Optimization
Haus claims that it optimizes billions in ad spend, showcasing its prowess with extensive real-world marketing experiments yearly.
Robust Data Science Tools
Haus claims that its SaaS products like Causal MMM enable well-grounded media spend planning, backed by your experiment data.
Client-Reported High ROI
Haus claims that top brands have reported returns of over 10x ROI in a mere two months after using its platform.

Prescient

"Optimize marketing spend using data-driven insights."
Focused on Incrementality & Media Mix Modeling (MMM) and Media Spend Optimization .
Prescient AI is a marketing decision engine that leverages marketing mix modeling (MMM). It forecasts and optimizes top-of-funnel ad spending. The platform provides both short-term and long-term analysis. Daily-refreshing models help tailor campaigns to maximize every marketing dollar. It aligns with multi-touch attribution (MTA) for precise adjustments.
10 Operational Details
Who are your typical customers?
Enterprises
Large businesses
Medium businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Financial Services
Travel & Hospitality
How do you collect and monitor consumers and their data?
API
Behavioral
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Manual API Integration
How do you provide customer service?
Dedicated account manager
Self-service knowledge base
Email support
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Brand Awareness
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
What is your pricing model?
Subscription-based

Key Features & Benefits

smartest marketing decision engine
Prescient AI claims that its marketing decision engine is the smartest in the world, allowing for unparalleled forecasting, testing, and optimization of marketing spend.
dynamic, daily-refreshing model
Prescient AI claims that its MMM offers a dynamic, daily-refreshing model that integrates with MTA for real-time feedback, ensuring quick optimization of marketing campaigns.
cookie-free value measurement
Prescient AI claims that its solution helps measure marketing value without cookies, preparing businesses for a future where many platforms won't rely on them.
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