Blurbs
comparison of AppsFlyer and Insighta
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of AppsFlyer and Insighta
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
AppsFlyer
"Provides detailed marketing performance insights with privacy."
Focused on
App Measurement, Performance & Attribution Analytics and Data Infrastructure & Enrichment
.
AppsFlyer gives marketers robust data across multiple platforms while ensuring user privacy. It tracks user actions, optimizes creative outputs using AI, and safeguards against ad fraud. By integrating with thousands of partners, it enables informed decision-making across iOS, Android, and web, helping marketers improve acquisition, engagement, and return on investment.
privacy-first approach
AppsFlyer claims that its privacy-first approach protects user data while providing reliable, actionable insights to businesses.
comprehensive fraud protection
AppsFlyer claims that its fraud protection solution ensures marketing budgets are only spent on valid, revenue-generating engagements.
AI-powered creative optimization
AppsFlyer claims that its AI-powered Creative Optimization solution helps businesses build winning creative strategies based on performance data.
Insighta
"Tracks ad performance using advanced analytics."
.
Insighta gives marketers a clear picture of advertising effectiveness. It links costs directly to conversions, focusing on future customer value. Instead of last-touch attribution, it uses multi-touch analysis for a fuller view. Its data platform centralizes insights, helping marketers allocate budget smarter for long-term growth.
Advanced Analytics & AI
Insighta claims that their advanced analytics and AI capabilities provide deep insights into the customer journey and help maximize ROAS.
Improved Ad Efficiency
Insighta claims that they maximize ad portfolio performance by reallocating budget to top-performing campaigns using a proprietary decision matrix.
Cost and Time Savings
Insighta claims that their software offers significant cost and time savings over building in-house technology and buying expensive CDP platforms.