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Comparison Claritas vs. Attain Ad Measurement & Attribution Vendor Comparison

Claritas and Attain are Ad Measurement & Attribution vendors.

claritas.com
Claritas Connect data into unified customer portraits. They focus on Multi-Touch Attribution (MTA), Audio Measurement, CTV Measurement and Media Attention...

attainoutcomes.com
Attain Automate offline sales lift with live data. They focus on Targeting & Data Activation, AI-Based Consumer Insights and Purchase Based Attribution...

Claritas or Attain?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Attain

"Automate offline sales lift with live data."
Focused on Targeting & Data Activation, AI-Based Consumer Insights and Purchase Based Attribution .
Attain provides marketers with real-time sales lift measurement using live transaction data. It helps evaluate media impact, fine-tune strategies, and create high-fidelity audience segments. Backed by self-reported consumer data, Attain ensures campaigns are effective and actionable, moving beyond outdated metrics.
Who are your typical customers?
Medium businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Financial Services
How do you collect and monitor consumers and their data?
Attain owned and operated financial services apps
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
N/A
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Customer Retention
What integrations do you offer?
Digital Advertising
Measurement
Custom APIs & Webhooks
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing

Key Features & Benefits

real-time sales measurement
Attain claims that its real-time measurement of media impact helps companies optimize sales strategies during campaigns, providing immediate actionable insights.
high-fidelity audience targeting
Attain claims that its activation of high-fidelity audiences allows companies to target precise consumer segments using 100% self-reported demographic data.
proprietary consumer analytics
Attain claims that its proprietary analytics combine demographic data with spending behavior for deep consumer intelligence, offering a competitive advantage.

Claritas

"Connect data into unified customer portraits."
Focused on Multi-Touch Attribution (MTA), Audio Measurement, CTV Measurement and Media Attention Metrics .
Claritas helps marketers understand and target consumers better. It builds in-depth customer profiles using device and behavior data. It creates detailed audience segments for more precise marketing. Offers tools to measure campaign effectiveness across channels. Uses AI to improve accuracy and scalability.

Key Features & Benefits

Comprehensive consumer understanding
Claritas claims that its proprietary data assets provide the most complete understanding of the American consumer, using over 10,000 indicators.
Identity graph innovation
Claritas claims that its industry-leading Identity Graph offers privacy-compliant portraits of consumers, integrating multiple data sources seamlessly.
AI-enhanced analytics
Claritas claims that its integration of AI into the infrastructure enhances accuracy, speed, usability, and scalability of marketing solutions.
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