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Comparison Claritas vs. Attain Ad Measurement & Attribution Vendor Comparison

Claritas and Attain are Ad Measurement & Attribution vendors.

claritas.com
Claritas Connect data into unified customer portraits. They focus on Multi-Touch Attribution (MTA), Audio Measurement, CTV Measurement and Media Attention...

attainoutcomes.com
Attain Live purchase data for precise marketing decisions. They focus on Targeting & Data Activation, AI-Based Consumer Insights and Purchase Based Attribution...

Claritas or Attain?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Attain

"Live purchase data for precise marketing decisions."
Focused on Targeting & Data Activation, AI-Based Consumer Insights and Purchase Based Attribution .
Attain aids marketers by providing live purchase data that integrates directly with consumer behavior, enabling precision-targeted audiences and optimized media strategies. Forget outdated metrics; Attain delivers transparency and actionable insights, perfect for driving revenue in today’s chaotic marketing landscape.
10 Operational Details
Who are your typical customers?
Enterprises
Large businesses
Medium businesses
What verticals do your typical customers belong to?
Consumer Goods
Retail & E-commerce
Professional Services
How do you collect and monitor consumers and their data?
Attain owned and operated Financial Services apps
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
Manual API Integration
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Customer Engagement
What integrations do you offer?
Digital Advertising
Custom APIs & Webhooks
Measurement
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing

Key Features & Benefits

Real-time sales measurement
ATT claims that it measures sales lift in real-time using live transaction data to guide strategies with precision.
Verified demographic insights
ATT claims that it uses 100% self-reported demographic data paired with purchase history for accurate audience targeting.
Largest live data panel
ATT claims that it has the industry's largest and most trusted live purchase data panel, ensuring reliable data insights.
Complete transaction visibility
ATT claims that it offers complete transaction visibility, backed by consumer data across all purchase channels.
Interoperable platform
ATT claims that it provides a fully interoperable platform allowing seamless audience building and precise optimizations.
Precise audience activation
ATT claims that it enables precise audience activation across multiple platforms, utilizing verified purchase data.

Claritas

"Connect data into unified customer portraits."
Focused on Multi-Touch Attribution (MTA), Audio Measurement, CTV Measurement and Media Attention Metrics .
Claritas helps marketers understand and target consumers better. It builds in-depth customer profiles using device and behavior data. It creates detailed audience segments for more precise marketing. Offers tools to measure campaign effectiveness across channels. Uses AI to improve accuracy and scalability.

Key Features & Benefits

Comprehensive consumer understanding
Claritas claims that its proprietary data assets provide the most complete understanding of the American consumer, using over 10,000 indicators.
Identity graph innovation
Claritas claims that its industry-leading Identity Graph offers privacy-compliant portraits of consumers, integrating multiple data sources seamlessly.
AI-enhanced analytics
Claritas claims that its integration of AI into the infrastructure enhances accuracy, speed, usability, and scalability of marketing solutions.
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