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Comparison Adjust vs. Keen Ad Measurement & Attribution Vendor Comparison

Adjust and Keen are Ad Measurement & Attribution vendors.

adjust.com
Adjust Measure and analyze app performance across platforms. They focus on App Measurement & Attribution and Mobile Attribution & Analytics.

keends.com
Keen Uses AI for marketing mix modeling. They focus on Incrementality & Media Mix Modeling (MMM).

Adjust or Keen?
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Adjust

"Measure and analyze app performance across platforms."
Focused on App Measurement & Attribution and Mobile Attribution & Analytics .
Adjust helps marketers by providing detailed measurement and analytics tools across multiple platforms, including mobile, web, and CTV. It enhances user engagement through savvy targeting and uses automation to streamline marketing efforts, while protecting data from fraud. Its AI-driven tools offer marketers clear insights and operational efficiency.

Key Features & Benefits

Unlimited measurement capabilities
Adjust claims that they offer unlimited measurement across mobile, web, CTV, PC, and console, enabling comprehensive data analysis.
Real-time fraud prevention
Adjust claims that they proactively protect data and budgets from mobile ad fraud, ensuring secure advertising investments.
AI-driven, smarter decisions
Adjust claims that their AI-driven measurement improves decision-making, enhancing campaign effectiveness and increasing ROI.

Keen

"Uses AI for marketing mix modeling."
Focused on Incrementality & Media Mix Modeling (MMM) .
Keen Decision Systems helps marketers adjust their marketing budgets in real-time using AI-powered analytics. They offer tools for planning, measurement, and forecasting, so marketers can adapt strategies without crunching data manually. This allows brands to target spending, fine-tune campaigns, and illustrate financial impacts clearly.
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