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Comparison Amplitude vs. Hyros Ad Measurement & Attribution Vendor Comparison

Amplitude and Hyros are Ad Measurement & Attribution vendors.

amplitude.com
Amplitude Delivers insights into customer behavior and preferences. They focus on Performance Analytics.

hyros.com
Hyros Track conversions and optimize ad targeting efficiently. They focus on Multi-Touch Attribution (MTA) and Performance Analytics.

Amplitude or Hyros?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Amplitude

"Delivers insights into customer behavior and preferences."
Focused on Performance Analytics .
Amplitude helps marketers by turning user interactions into actionable insights. It's all about seeing what users do and why. Use their tools to experiment with features, visualize customer journeys, and pinpoint what's working — or not — in your digital product. Simple, clear user-focused data analysis.

Hyros

"Track conversions and optimize ad targeting efficiently."
Focused on Multi-Touch Attribution (MTA) and Performance Analytics .
Hyros provides a clear data-driven approach to ad tracking and attribution. It connects the dots between various platforms to deliver actionable insights. Hyros reduces spending waste by accurately attributing conversions, helping marketers fine-tune campaigns, and placing budget where it counts. Real-time tracking ensures informed decisions.

Key Features & Benefits

Superior Conversion Tracking
HYROS claims that it verifiably tracks key metrics like leads, calls, sales, and returning customers MUCH better than ad platforms, leading to higher scale by default.
AI-Powered Ad Optimization
HYROS claims that by feeding superior tracking data to ad platform AIs, it improves ad targeting accuracy, resulting in higher conversions and unlocking room for ad growth and scale.
Accurate Profit Forecasting
HYROS claims to use past and new data to forecast the true revenue from each new customer, factoring in subscription data and attributing it back to the ad for long-term profit optimization.
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