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Comparison Adelaide Metrics vs. Data Speaks Ad Verification and Ad Fraud Vendor Comparison

Adelaide Metrics and Data Speaks are Ad Measurement & Attribution vendors.

adelaidemetrics.com
Adelaide Metrics Measures media quality with attention metrics They focus on Ad Verification & Viewability, Performance & Attribution Analytics and Media Attention...

dataspeaks.ai
Data Speaks Accurate attribution models for smarter ad spend. They focus on Incrementality & Media Mix Modeling (MMM).

Adelaide Metrics or Data Speaks?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Data Speaks

"Accurate attribution models for smarter ad spend."
Focused on Incrementality & Media Mix Modeling (MMM) .
Data Speaks empowers marketers by cutting through noisy, inaccurate ad platform data with custom-built attribution models. Their tools pinpoint the true impact of ad spend using unified data and incrementality tests, ensuring transparent, confident decision-making and maximizing ad dollar returns.
10 Operational Details
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Consumer Goods
How do you collect and monitor consumers and their data?
Pixels
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
How do you provide customer service?
Dedicated account manager
Email support
Phone support
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
What is your pricing model?
Custom contract pricing
Subscription-based
Tiered pricing

Key Features & Benefits

unbiased source of truth
Data Speaks claims that running your entire business from one independent, unbiased source of truth ensures informed decision-making and success.
AI-driven data analysis
Data Speaks claims that their AI-driven platform helps brands effectively connect and analyze data from all channels in real-time.
privacy-compliant first-party tracking
Data Speaks claims that their privacy-compliant, first-party tracking allows for robust customer insights amid evolving data privacy standards.

Adelaide Metrics

"Measures media quality with attention metrics"
Focused on Ad Verification & Viewability, Performance & Attribution Analytics and Media Attention Metrics .
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.

Key Features & Benefits

Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
Compare all Ad Measurement & Attribution Vendors Head-to-Head