Blurbs
comparison of DoubleVerify and ReCast
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of DoubleVerify and ReCast
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
DoubleVerify
"Optimizes digital ad performance with analytics."
Focused on
Ad Verification & Viewability
.
DoubleVerify helps marketers ensure their online ads are seen by real people in suitable environments. It aims to combat digital ad fraud and improve viewability. The platform integrates performance analytics, advanced attribution, and AI-driven tools to guide better decision-making for brands and agencies navigating complex digital landscapes.
brand reputation safeguarding
DoubleVerify claims that it enhances brand safety by safeguarding brand reputation across devices and emerging channels.
advanced performance analytics
DoubleVerify claims that its performance measurement suite empowers brands to achieve real business outcomes through advanced analytics.
digital advertising security
DoubleVerify claims that its mission is to make digital advertising safer and more secure by providing transparency and trust.
ReCast
"Unifies planning, experimenting, validating marketing performance."
Focused on
Incrementality and Media Mix Modeling (MMM)
.
Recast helps marketers cut through noise by offering transparency and rigor in marketing measurement. It provides tools for planning, experimenting, and validating marketing efforts. Its focus is on statistical accuracy and quality in marketing mix modeling, allowing companies to make informed budgeting and strategy decisions.
Rigorous process
Recast claims that it has the world's most rigorous marketing mix modeling (MMM) platform that focuses intensely on accuracy, radical transparency and model quality.
Highly accurate models
Recast claims that their process holds every model to an unparalleled performance standard before and after delivery, ensuring high accuracy.
Transparent approach
Recast claims to be radically transparent by openly publishing forecast accuracy & all model docs, emphasizing transparency throughout their process.