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Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.

adelaidemetrics.com
Full Blurb
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on Ad Verification & Viewability and Performance & Attribution Analytics .
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
samba.tv
Full Blurb
Samba TV
"Transforms TV viewership data for advertising insights."
Focused on CTV Measurement .
Samba TV collects extensive smart TV viewing data globally. This helps advertisers understand their audience better. With advanced measurement tech, they offer precise audience insights. Marketers can target ads more accurately and measure campaigns effectively. Privacy options ensure viewer data is responsibly managed, maintaining compliance with privacy laws.
Advanced viewer analytics
Samba TV claims that it offers comprehensive real-time television viewership analytics across devices.
Cross-platform measurement
Samba TV claims that it provides accurate cross-platform audience measurement to enhance advertising strategies.
Innovative business solutions
Samba TV claims that its cutting-edge business solutions empower companies with data-driven TV insights.