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Comparison Measured vs. Insighta Ad Measurement & Attribution Vendor Comparison

Measured and Insighta are Ad Measurement & Attribution vendors.

measured.com
Measured Optimizes marketing budgets with incrementality testing. They focus on Incrementality & Media Mix Modeling (MMM) and Media Spend Optimization.

insighta.io
Insighta Unifies market data for predictive growth insights. They focus on Multi-Touch Attribution (MTA) and Incrementality & Media Mix Modeling (MMM).

Measured or Insighta?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Insighta

"Unifies market data for predictive growth insights."
Focused on Multi-Touch Attribution (MTA) and Incrementality & Media Mix Modeling (MMM) .
Insighta simplifies complex data into actionable insights, detailing which marketing channels drive true growth. It offers predictive LTV modeling and recommends scalable strategies. Designed for lean teams, Insighta cuts through data clutter and reduces acquisition costs, guiding marketers to better resource allocation and improved return on ad spend.
10 Operational Details
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
How do you collect and monitor consumers and their data?
Pixels
IP Address
Third Party Data
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
Manual API Integration
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Customer Retention
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
What is your pricing model?
Subscription-based
Custom contract pricing

Key Features & Benefits

Granular data collection
Insighta claims that great marketing starts with great data, pulling in granular data from your entire tech stack for performance insight.
Multi-touch attribution
Insighta claims that their MTA model reveals the full customer journey, replacing outdated last-click models for precise analysis.
Predictive LTV focus
Insighta claims that their predictive LTV helps you invest better by focusing on future customer value for long-term growth.

Measured

"Optimizes marketing budgets with incrementality testing."
Focused on Incrementality & Media Mix Modeling (MMM) and Media Spend Optimization .
Measured assists marketers by offering a platform that focuses on incrementality testing to maximize media budget ROI. It helps marketers identify the true impact of every media dollar, find cost-effective spending cuts, and reallocates resources for better efficiency. It avoids reliance on complex models or cookies, prioritizing clarity and actionable insights.

Key Features & Benefits

Automated geo experimentation
Measured claims that their platform is the industry's first fully-automated, geo experimentation solution for incrementality measurement.
Revolutionary measurement approach
Measured claims that their approach combines incrementality testing with media mix modeling, a revolutionary way to measure media.
Full-funnel media optimization
Measured claims their comprehensive workflow is designed to optimize the entire media portfolio from beginning to end.
Compare all Ad Measurement & Attribution Vendors Head-to-Head