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Comparison Amplitude vs. Haus Ad Measurement & Attribution Vendor Comparison

Amplitude and Haus are Ad Measurement & Attribution vendors.

amplitude.com
Amplitude Delivers insights into customer behavior and preferences. They focus on Performance Analytics.

haus.io
Haus Measure marketing incrementality and business impact precisely. They focus on Incrementality & Media Mix Modeling (MMM).

Amplitude or Haus?
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Amplitude

"Delivers insights into customer behavior and preferences."
Focused on Performance Analytics .
Amplitude helps marketers by turning user interactions into actionable insights. It's all about seeing what users do and why. Use their tools to experiment with features, visualize customer journeys, and pinpoint what's working — or not — in your digital product. Simple, clear user-focused data analysis.

Haus

"Measure marketing incrementality and business impact precisely."
Focused on Incrementality & Media Mix Modeling (MMM) .
Haus helps marketers determine the actual impact of their campaigns. It uses geo-based testing to measure incrementality, helping marketers see the true effect of ads on sales. Haus automates experiment setup for faster insights and avoids misinterpretations by using transparent, science-based methods without relying on cookies or third-party data.

Key Features & Benefits

Precision in Impact Measurement
Haus claims that their platform measures the precise business impact of advertising efforts, both online and offline.
Fast Experiment Launches
Haus claims that their platform allows design and launch of experiments in minutes with results ready in as little as two weeks.
Superior Scientific Approach
Haus claims that their measurement techniques use cutting-edge econometric models, with no black boxes involved.
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