Blurbs
comparison of incrmntal and NCSolutions
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of incrmntal and NCSolutions
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
incrmntal
"Uncovers true ad effectiveness without user data."
Focused on
Incrementality
.
INCRMNTAL helps marketers measure ad impact without needing user-level data. It continuously analyzes campaigns, allowing ad spend to keep going without interruption. Using causal data science, it gauges what truly moves the needle across iOS, Android, and other channels. This approach lets marketers allocate budgets based on real impact, not assumptions.
Causal Analytics Approach
INCRMNTAL claims that its measurement platform utilizes causal data science and anomaly detection to accurately identify marketing changes and determine campaign effectiveness without relying on user-level data.
Privacy-Focused Measurement
INCRMNTAL claims that its platform enables privacy-led marketing measurement without the need for any user-level data, addressing the challenges of a privacy-first world.
Cross-Platform Capabilities
INCRMNTAL claims that its platform can measure performance across various channels, including iOS, Android, Web, TV, Influencer Marketing, and Out-of-Home, without relying on personal identifiable information (PII) or user-level data.
NCSolutions
"Measure and optimize CPG advertising effectiveness efficiently."
.
NCSolutions helps marketers enhance CPG ads by focusing on real purchase behavior. They provide data-driven insights to fine-tune targeting and optimization. This enables marketers to address underperforming campaigns mid-flight and assess sales impact, ensuring every advertising dollar is strategically spent in a fast-paced market.