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Comparison Northbeam vs. Attain Ad Measurement & Attribution Vendor Comparison

Northbeam and Attain are Ad Measurement & Attribution vendors.

northbeam.io
Northbeam Master omnichannel attribution and media mix modeling. They focus on Multi-Touch Attribution (MTA).

attainoutcomes.com
Attain Live purchase data for precise marketing decisions. They focus on Targeting & Data Activation, AI-Based Consumer Insights and Purchase Based Attribution...

Northbeam or Attain?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Attain

"Live purchase data for precise marketing decisions."
Focused on Targeting & Data Activation, AI-Based Consumer Insights and Purchase Based Attribution .
Attain aids marketers by providing live purchase data that integrates directly with consumer behavior, enabling precision-targeted audiences and optimized media strategies. Forget outdated metrics; Attain delivers transparency and actionable insights, perfect for driving revenue in today’s chaotic marketing landscape.
10 Operational Details
Who are your typical customers?
Enterprises
Large businesses
Medium businesses
What verticals do your typical customers belong to?
Consumer Goods
Retail & E-commerce
Professional Services
How do you collect and monitor consumers and their data?
Attain owned and operated Financial Services apps
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
Manual API Integration
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Customer Engagement
What integrations do you offer?
Digital Advertising
Custom APIs & Webhooks
Measurement
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing

Key Features & Benefits

Real-time sales measurement
ATT claims that it measures sales lift in real-time using live transaction data to guide strategies with precision.
Verified demographic insights
ATT claims that it uses 100% self-reported demographic data paired with purchase history for accurate audience targeting.
Largest live data panel
ATT claims that it has the industry's largest and most trusted live purchase data panel, ensuring reliable data insights.
Complete transaction visibility
ATT claims that it offers complete transaction visibility, backed by consumer data across all purchase channels.
Interoperable platform
ATT claims that it provides a fully interoperable platform allowing seamless audience building and precise optimizations.
Precise audience activation
ATT claims that it enables precise audience activation across multiple platforms, utilizing verified purchase data.

Northbeam

"Master omnichannel attribution and media mix modeling."
Focused on Multi-Touch Attribution (MTA) .
Northbeam helps marketers track performance across all channels with precision. It uses real-time data and first-party information to ensure clarity in conversion tracking. The platform integrates media mix modeling and cross-channel attribution, enabling marketers to optimize ad spend and creative strategy based on data that reflects actual customer behavior.

Key Features & Benefits

accurate viewthrough conversion tracking
Northbeam claims that its Clicks + Deterministic Views feature allows marketers to track viewthrough conversions as accurately as clickthroughs, enhancing precision in conversion measurement.
media mix optimization
Northbeam claims that its MMM+ offers digitally-native media mix modeling to perfect channel mix and optimize budget, enabling profitable omnichannel growth.
real-time attribution accuracy
Northbeam claims that its MTA provides almost real-time multi-touch conversion attribution free from cookie limitations, offering a more accurate attribution model.
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