Blurbs
comparison of Adelaide Metrics and Hyros
Learn about how these Data, Analytics and Insights vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Adelaide Metrics and Hyros
Learn about how these Data, Analytics and Insights vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on
Ad Verification & Viewability and Performance & Attribution Analytics
.
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
Hyros
"Track conversions and optimize ad targeting efficiently."
Focused on
Performance & Attribution Analytics
.
Hyros provides a clear data-driven approach to ad tracking and attribution. It connects the dots between various platforms to deliver actionable insights. Hyros reduces spending waste by accurately attributing conversions, helping marketers fine-tune campaigns, and placing budget where it counts. Real-time tracking ensures informed decisions.
Superior Conversion Tracking
HYROS claims that it verifiably tracks key metrics like leads, calls, sales, and returning customers MUCH better than ad platforms, leading to higher scale by default.
AI-Powered Ad Optimization
HYROS claims that by feeding superior tracking data to ad platform AIs, it improves ad targeting accuracy, resulting in higher conversions and unlocking room for ad growth and scale.
Accurate Profit Forecasting
HYROS claims to use past and new data to forecast the true revenue from each new customer, factoring in subscription data and attributing it back to the ad for long-term profit optimization.