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Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.

prescientai.com
Full Blurb
Prescient
"Optimize marketing spend using data-driven insights."
Focused on Media Mix Modeling (MMM) .
Prescient AI is a marketing decision engine that leverages marketing mix modeling (MMM). It forecasts and optimizes top-of-funnel ad spending. The platform provides both short-term and long-term analysis. Daily-refreshing models help tailor campaigns to maximize every marketing dollar. It aligns with multi-touch attribution (MTA) for precise adjustments.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Healthcare & Life Sciences
Financial Services
How do you collect and monitor consumers and their data?
Behavioral
API
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Manual API Integration
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Brand Awareness
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
What is your pricing model?
Subscription-based
smartest marketing decision engine
Prescient AI claims that its marketing decision engine is the smartest in the world, allowing for unparalleled forecasting, testing, and optimization of marketing spend.
dynamic, daily-refreshing model
Prescient AI claims that its MMM offers a dynamic, daily-refreshing model that integrates with MTA for real-time feedback, ensuring quick optimization of marketing campaigns.
cookie-free value measurement
Prescient AI claims that its solution helps measure marketing value without cookies, preparing businesses for a future where many platforms won't rely on them.
claritas.com
Full Blurb
Claritas
"Connect data into unified customer portraits."
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Claritas helps marketers understand and target consumers better. It builds in-depth customer profiles using device and behavior data. It creates detailed audience segments for more precise marketing. Offers tools to measure campaign effectiveness across channels. Uses AI to improve accuracy and scalability.
Comprehensive consumer understanding
Claritas claims that its proprietary data assets provide the most complete understanding of the American consumer, using over 10,000 indicators.
Identity graph innovation
Claritas claims that its industry-leading Identity Graph offers privacy-compliant portraits of consumers, integrating multiple data sources seamlessly.
AI-enhanced analytics
Claritas claims that its integration of AI into the infrastructure enhances accuracy, speed, usability, and scalability of marketing solutions.