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Comparison Adelaide Metrics vs. Attain Ad Verification and Ad Fraud Vendor Comparison

Adelaide Metrics and Attain are Ad Measurement & Attribution vendors.

adelaidemetrics.com
Adelaide Metrics Measures media quality with attention metrics They focus on Ad Verification & Viewability, Performance & Attribution Analytics and Media Attention...

attainoutcomes.com
Attain Live transaction data for actionable marketing insights. They focus on Targeting & Data Activation, AI-Based Consumer Insights and Purchase Based Attribution...

Adelaide Metrics or Attain?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Attain

"Live transaction data for actionable marketing insights."
Focused on Targeting & Data Activation, AI-Based Consumer Insights and Purchase Based Attribution .
Attain equips marketers with real-time transaction data, empowering them to directly link campaign efforts to sales results. With a focus on transparency and precise targeting, marketers can tailor strategies based on real consumer behavior and actual purchase data, ultimately boosting campaign effectiveness.
10 Operational Details
Who are your typical customers?
Enterprises
Large businesses
Medium businesses
What verticals do your typical customers belong to?
Consumer Goods
Retail & E-commerce
Professional Services
How do you collect and monitor consumers and their data?
Attain owned and operated Financial Services apps
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
Manual API Integration
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Customer Engagement
What integrations do you offer?
Digital Advertising
Custom APIs & Webhooks
Measurement
What is your pricing model?!
Subscription-based
Pay-per-use
Tiered pricing

Key Features & Benefits

Real-time sales impact measurement
Attain claims that their platform measures media's impact on sales in real-time using live transaction data.
Most trusted purchase data
Attain claims to have the industry's largest and most trusted live purchase data panel.
High-fidelity audience activation
Attain claims you can activate high-fidelity audiences with data rooted in self-reported demographics and purchase history.
End-to-end consumer view
Attain claims to capture a true end-to-end view of consumer shopping and spending without gaps.
Scale and accuracy representation
Attain claims their data scales with confidence for a population-level representation.
Instant audience creation
Attain claims their platform allows instant audience creation for competitive advantage.

Adelaide Metrics

"Measures media quality with attention metrics"
Focused on Ad Verification & Viewability, Performance & Attribution Analytics and Media Attention Metrics .
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.

Key Features & Benefits

Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
Compare all Ad Measurement & Attribution Vendors Head-to-Head