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Comparison Adelaide Metrics vs. Attain Ad Verification and Ad Fraud Vendor Comparison

Adelaide Metrics and Attain are Ad Measurement & Attribution vendors.

adelaidemetrics.com
Adelaide Metrics Measures media quality with attention metrics They focus on Ad Verification & Viewability, Performance & Attribution Analytics and Media Attention...

attainoutcomes.com
Attain Automate offline sales lift with live data. They focus on Targeting & Data Activation, AI-Based Consumer Insights and Purchase Based Attribution...

Adelaide Metrics or Attain?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Adelaide Metrics

"Measures media quality with attention metrics"
Focused on Ad Verification & Viewability, Performance & Attribution Analytics and Media Attention Metrics .
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.

Key Features & Benefits

Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.

Attain

"Automate offline sales lift with live data."
Focused on Targeting & Data Activation, AI-Based Consumer Insights and Purchase Based Attribution .
Attain provides marketers with real-time sales lift measurement using live transaction data. It helps evaluate media impact, fine-tune strategies, and create high-fidelity audience segments. Backed by self-reported consumer data, Attain ensures campaigns are effective and actionable, moving beyond outdated metrics.
Who are your typical customers?
Medium businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Financial Services
How do you collect and monitor consumers and their data?
Attain owned and operated financial services apps
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
N/A
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Customer Retention
What integrations do you offer?
Digital Advertising
Measurement
Custom APIs & Webhooks
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing

Key Features & Benefits

real-time sales measurement
Attain claims that its real-time measurement of media impact helps companies optimize sales strategies during campaigns, providing immediate actionable insights.
high-fidelity audience targeting
Attain claims that its activation of high-fidelity audiences allows companies to target precise consumer segments using 100% self-reported demographic data.
proprietary consumer analytics
Attain claims that its proprietary analytics combine demographic data with spending behavior for deep consumer intelligence, offering a competitive advantage.
Compare all Ad Measurement & Attribution Vendors Head-to-Head