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Comparison Insighta vs. Brij Ad Measurement & Attribution Vendor Comparison

Insighta and Brij are Ad Measurement & Attribution vendors.

insighta.io
Insighta Unifies market data for predictive growth insights. They focus on Multi-Touch Attribution (MTA) and Incrementality & Media Mix Modeling (MMM).

brij.it
Brij Captures customer data through digital experiences. They focus on Offline Attribution, QR Codes to Digital Engagement and Offline Attribution.

Insighta or Brij?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Insighta

"Unifies market data for predictive growth insights."
Focused on Multi-Touch Attribution (MTA) and Incrementality & Media Mix Modeling (MMM) .
Insighta simplifies complex data into actionable insights, detailing which marketing channels drive true growth. It offers predictive LTV modeling and recommends scalable strategies. Designed for lean teams, Insighta cuts through data clutter and reduces acquisition costs, guiding marketers to better resource allocation and improved return on ad spend.
10 Operational Details
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
How do you collect and monitor consumers and their data?
Pixels
IP Address
Third Party Data
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
Manual API Integration
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Customer Retention
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
What is your pricing model?
Subscription-based
Custom contract pricing

Key Features & Benefits

Granular data collection
Insighta claims that great marketing starts with great data, pulling in granular data from your entire tech stack for performance insight.
Multi-touch attribution
Insighta claims that their MTA model reveals the full customer journey, replacing outdated last-click models for precise analysis.
Predictive LTV focus
Insighta claims that their predictive LTV helps you invest better by focusing on future customer value for long-term growth.

Brij

"Captures customer data through digital experiences."
Focused on Offline Attribution, QR Codes to Digital Engagement and Offline Attribution .
Brij helps marketers gather valuable customer data by embedding digital components into physical touchpoints like product packaging and in-store displays. Marketers can create personalized customer journeys with drag-and-drop tools and analytics. The emphasis is on real-time data to better understand shopper behavior across channels.

Key Features & Benefits

Comprehensive data solutions
Brij claims that it provides seamless data capture from various channels, enhancing customer insights and engagement.
AI-powered customer engagement
Brij claims that it boosts retail velocity with AI-driven rebate systems, connecting digital ads to direct purchases.
Innovative QR technology
Brij claims that its designer QR codes transform brand engagement beyond traditional black-and-white codes.
Compare all Ad Measurement & Attribution Vendors Head-to-Head