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Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.

insighta.io
Full Blurb
Insighta
"Tracks ad performance using advanced analytics."
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Insighta gives marketers a clear picture of advertising effectiveness. It links costs directly to conversions, focusing on future customer value. Instead of last-touch attribution, it uses multi-touch analysis for a fuller view. Its data platform centralizes insights, helping marketers allocate budget smarter for long-term growth.
Advanced Analytics & AI
Insighta claims that their advanced analytics and AI capabilities provide deep insights into the customer journey and help maximize ROAS.
Improved Ad Efficiency
Insighta claims that they maximize ad portfolio performance by reallocating budget to top-performing campaigns using a proprietary decision matrix.
Cost and Time Savings
Insighta claims that their software offers significant cost and time savings over building in-house technology and buying expensive CDP platforms.
claritas.com
Full Blurb
Claritas
"Connect data into unified customer portraits."
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Claritas helps marketers understand and target consumers better. It builds in-depth customer profiles using device and behavior data. It creates detailed audience segments for more precise marketing. Offers tools to measure campaign effectiveness across channels. Uses AI to improve accuracy and scalability.
Comprehensive consumer understanding
Claritas claims that its proprietary data assets provide the most complete understanding of the American consumer, using over 10,000 indicators.
Identity graph innovation
Claritas claims that its industry-leading Identity Graph offers privacy-compliant portraits of consumers, integrating multiple data sources seamlessly.
AI-enhanced analytics
Claritas claims that its integration of AI into the infrastructure enhances accuracy, speed, usability, and scalability of marketing solutions.