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Comparison Measured vs. Adelaide Metrics Ad Measurement & Attribution Vendor Comparison

Measured and Adelaide Metrics are Ad Measurement & Attribution vendors.

Measured Optimizes marketing budgets with incrementality testing. They focus on Incrementality & Media Mix Modeling (MMM) and Media Spend Optimization.

Adelaide Metrics Measures media quality with attention metrics They focus on Ad Verification & Viewability, Performance & Attribution Analytics and Media Attention...

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Measured

"Optimizes marketing budgets with incrementality testing."

Focused on Incrementality & Media Mix Modeling (MMM) and Media Spend Optimization .

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Measured assists marketers by offering a platform that focuses on incrementality testing to maximize media budget ROI. It helps marketers identify the true impact of every media dollar, find cost-effective spending cuts, and reallocates resources for better efficiency. It avoids reliance on complex models or cookies, prioritizing clarity and actionable insights.

Key Features & Benefits

Automated geo experimentation

Measured claims that their platform is the industry's first fully-automated, geo experimentation solution for incrementality measurement.

Revolutionary measurement approach

Measured claims that their approach combines incrementality testing with media mix modeling, a revolutionary way to measure media.

Full-funnel media optimization

Measured claims their comprehensive workflow is designed to optimize the entire media portfolio from beginning to end.

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Adelaide Metrics

"Measures media quality with attention metrics"

Focused on Ad Verification & Viewability, Performance & Attribution Analytics and Media Attention Metrics .

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Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.

Key Features & Benefits

Omnichannel metric

Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.

Machine learning optimization

Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.

Programmatic activation

Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.

Measured or Adelaide Metrics? Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Measured

Key Features & Benefits

Adelaide Metrics

Key Features & Benefits

Measured or Adelaide Metrics?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.