Blurbs
comparison of Northbeam and branch
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Northbeam and branch
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Northbeam
"Master omnichannel attribution and media mix modeling."
Focused on
Multi-Touch Attribution (MTA)
.
Northbeam helps marketers track performance across all channels with precision. It uses real-time data and first-party information to ensure clarity in conversion tracking. The platform integrates media mix modeling and cross-channel attribution, enabling marketers to optimize ad spend and creative strategy based on data that reflects actual customer behavior.
accurate viewthrough conversion tracking
Northbeam claims that its Clicks + Deterministic Views feature allows marketers to track viewthrough conversions as accurately as clickthroughs, enhancing precision in conversion measurement.
media mix optimization
Northbeam claims that its MMM+ offers digitally-native media mix modeling to perfect channel mix and optimize budget, enabling profitable omnichannel growth.
real-time attribution accuracy
Northbeam claims that its MTA provides almost real-time multi-touch conversion attribution free from cookie limitations, offering a more accurate attribution model.
branch
"Unified mobile linking and measurement for marketing."
Focused on
App Measurement
.
Branch connects all marketing channels into a seamless, measurable ecosystem. It provides robust mobile attribution and deep linking tools, helping marketers manage, measure, and optimize omni-channel campaigns. You streamline customer journeys without developer headaches, enhancing engagement and outcomes in an increasingly complex digital world.
Maximize digital strategy benefits
Branch claims that its Growth Platform maximizes the value of evolving digital strategies for enterprises and brands.
Enhanced ad spend optimization
Branch claims that its Performance solution improves ad ROI by providing better ad measurement and insights.
Seamless user experience connection
Branch claims that its platform unifies user experience and attribution across devices, platforms, and channels.