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Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.

Prescient
"Optimize marketing spend using data-driven insights."
Focused on Media Mix Modeling (MMM) .
Prescient AI is a marketing decision engine that leverages marketing mix modeling (MMM). It forecasts and optimizes top-of-funnel ad spending. The platform provides both short-term and long-term analysis. Daily-refreshing models help tailor campaigns to maximize every marketing dollar. It aligns with multi-touch attribution (MTA) for precise adjustments.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Healthcare & Life Sciences
Financial Services
How do you collect and monitor consumers and their data?
Behavioral
API
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Manual API Integration
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Brand Awareness
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
What is your pricing model?
Subscription-based
smartest marketing decision engine
Prescient AI claims that its marketing decision engine is the smartest in the world, allowing for unparalleled forecasting, testing, and optimization of marketing spend.
dynamic, daily-refreshing model
Prescient AI claims that its MMM offers a dynamic, daily-refreshing model that integrates with MTA for real-time feedback, ensuring quick optimization of marketing campaigns.
cookie-free value measurement
Prescient AI claims that its solution helps measure marketing value without cookies, preparing businesses for a future where many platforms won't rely on them.
Leavened
"Optimize media investments to maximize sales growth."
.
Leavened helps marketers sift through marketing chaos using data-driven strategies. With their platform, you can optimize your media mix, make informed decisions, and drive sales without the usual noise. They provide clear, transparent insights using AI, cutting out the frills and delivering straightforward, actionable data.
AI-Assisted Marketing Optimization
Leavened claims that their AI-assisted Marketing Mix Model delivers insights swiftly, transforming business decisions.
Granular Placement Insights
Leavened claims that their platform provides granular, placement-level insights for precise scenario planning.
User-Friendly and Transparent
Leavened claims that their tool is designed for ease of use and transparency, eliminating the 'black box'.