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Comparison Adjust vs. Magellan Ad Measurement & Attribution Vendor Comparison

Adjust and Magellan are Ad Measurement & Attribution vendors.

adjust.com
Adjust Measure and analyze app performance across platforms. They focus on App Measurement & Attribution and Mobile Attribution & Analytics.

magellan.ai
Magellan Automates podcast ad tracking with detailed analytics They focus on Analytics & Performance Measurement and Audio Measurement.

Adjust or Magellan?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Adjust

"Measure and analyze app performance across platforms."
Focused on App Measurement & Attribution and Mobile Attribution & Analytics .
Adjust helps marketers by providing detailed measurement and analytics tools across multiple platforms, including mobile, web, and CTV. It enhances user engagement through savvy targeting and uses automation to streamline marketing efforts, while protecting data from fraud. Its AI-driven tools offer marketers clear insights and operational efficiency.

Key Features & Benefits

Unlimited measurement capabilities
Adjust claims that they offer unlimited measurement across mobile, web, CTV, PC, and console, enabling comprehensive data analysis.
Real-time fraud prevention
Adjust claims that they proactively protect data and budgets from mobile ad fraud, ensuring secure advertising investments.
AI-driven, smarter decisions
Adjust claims that their AI-driven measurement improves decision-making, enhancing campaign effectiveness and increasing ROI.

Magellan

"Automates podcast ad tracking with detailed analytics"
Focused on Analytics & Performance Measurement and Audio Measurement .
Magellan AI streamlines podcast advertising, offering precise measurement and analytics. It helps marketers track ad placements with pixel-based methods and pod-to-pod attribution. By providing competitive insights and verifying ad placements, it ensures campaigns reach target audiences effectively. The platform also supports regional markets, adapting to diverse advertising needs.

Key Features & Benefits

Unparalleled advertiser monitoring
Magellan AI claims that their platform monitors 40,000 advertisers across 50,000 shows, enabling superior podcast scaling and outcome tracking.
Comprehensive ad verification system
Magellan AI claims that they capture and analyze every ad placement to ensure ad safety and position with automated airchecks.
Advanced audience attribution
Magellan AI claims that their pixel-based tracking captures events and activities across various channels for effective conversions.
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