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Updated 3 Days Ago
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2 Verified Clients
Magellan AI streamlines podcast advertising, offering precise measurement and analytics. It helps marketers track ad placements with pixel-based methods and pod-to-pod attribution. By providing competitive insights and verifying ad placements, it ensures campaigns reach target audiences effectively. The platform also supports regional markets, adapting to diverse advertising needs.
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Magellan's Website Claims...
Our bot logged these claims from Magellan's website.
Unparalleled advertiser monitoring
Magellan AI claims that their platform monitors 40,000 advertisers across 50,000 shows, enabling superior podcast scaling and outcome tracking.
Comprehensive ad verification system
Magellan AI claims that they capture and analyze every ad placement to ensure ad safety and position with automated airchecks.
Advanced audience attribution
Magellan AI claims that their pixel-based tracking captures events and activities across various channels for effective conversions.
BlurbSTAR Case Study
Boll & Branch & Magellan AI
Magellan AI boosts Boll & Branch's podcast advertising growth.
30%
Growth in customer acquisition
45%
Increase in ad performance
1.
Situation
Boll & Branch seeks podcast growth
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Boll & Branch aimed to grow podcast ads.
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Needed better insights for competitive edge.
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Podcast space required advanced analytics tools.
Boll & Branch, a renowned luxury home textiles brand, sought to expand its presence in the podcast advertising space to boost brand awareness and customer acquisition. While they had already recognized the potential of podcast advertising, they needed deeper insights and a more refined strategy to stay ahead of their competitors. The dynamic nature of the podcast advertising landscape posed a significant challenge, requiring advanced tools and analytics to optimize their advertising efforts.
2.
Task
Optimizing podcast ad strategy
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Enhance podcast strategy for long-term value.
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Focus on planning and competitive insights.
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Enlist Magellan AI for advanced analytics.
Boll & Branch's task was to enhance their podcast advertising strategy with a focus on planning and insight. They aimed to achieve sharper planning capabilities and competitive intelligence to maximize long-term value from podcast advertising. To tackle this task, they enlisted the help of Magellan AI, known for its robust podcast advertising analytics, to provide insights into audience trends and optimize ad performance. The goal was to have a more targeted approach that could directly translate into growth and maintain their competitive advantage.
3.
Action
Utilizing Magellan AI's insights
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Adopted data-driven advertising strategy.
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Used Magellan AI for audience insights.
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Optimized ad spend and engagement.
Guided by the expertise and tools from Magellan AI, Boll & Branch implemented a more data-driven approach to their podcast advertising efforts. They utilized Magellan AI's comprehensive suite of analytics to gain critical insights into podcast opportunities and audience behaviors. This involved leveraging intelligence on ad spend patterns, competitive activity, and attribution capabilities such as pixel-based and pod-to-pod tracking. By taking these informed actions, Boll & Branch could better tailor their podcast advertising to align with audience expectations and optimize their ad spend.
4.
Result
Achieving significant podcast growth
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Boosted podcast advertising performance.
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Increased brand awareness and acquisition.
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Achieved sustainable long-term value.
The collaboration between Boll & Branch and Magellan AI resulted in a significant boost in their podcast advertising performance. By utilizing sharper planning and competitive insights, Boll & Branch managed to considerably enhance their presence in the podcast space and drive growth effectively. The refined strategy not only increased immediate brand awareness but also contributed to long-term value through sustained customer acquisition. This success underscores the efficacy of performance-driven podcast planning and the crucial role of advanced analytics in adapting to the evolving media landscape.
Keywords
PODCAST ADVERTISING
BOLL & BRANCH
MAGELLAN AI INSIGHTS
AD PERFORMANCE OPTIMIZATION
COMPETITIVE INTELLIGENCE
Audio Advertising & Measurement Q & A
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1.
Is your inventory the good stuff? The creme de le creme and not just the long tail.
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2.
Is the platform an open book when it comes to media data and inventory?
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3.
What buying methods does the platform have up its sleeve? (CPM, CPV, CPA, CPI, CPC, and all that jazz!)
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4.
How does the platform help you sniff out the best-performing supply paths and zero in on them?
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5.
Is the platform plugged into any measurement tools for incrementality and MMM magic?
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6.
Does the platform let you go full DIY with self-service, or is there full-service backup too?
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7.
Got any tools to fix delivery hiccups on the fly?
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8.
Just how real-time is your DSP when it comes to updates and reporting?
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9.
Do you offer any creative wizardry to spice things up?
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10.
Can you target with pinpoint precision on a geo level?
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