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Learn about how these Data, Analytics and Insights vendors stack up against each other by checking out our blurbs, claims, and case studies.

appsflyer.com
Full Blurb
AppsFlyer
"Provides detailed marketing performance insights with privacy."
Focused on App Measurement, Performance & Attribution Analytics and Data Infrastructure & Enrichment .
AppsFlyer gives marketers robust data across multiple platforms while ensuring user privacy. It tracks user actions, optimizes creative outputs using AI, and safeguards against ad fraud. By integrating with thousands of partners, it enables informed decision-making across iOS, Android, and web, helping marketers improve acquisition, engagement, and return on investment.
privacy-first approach
AppsFlyer claims that its privacy-first approach protects user data while providing reliable, actionable insights to businesses.
comprehensive fraud protection
AppsFlyer claims that its fraud protection solution ensures marketing budgets are only spent on valid, revenue-generating engagements.
AI-powered creative optimization
AppsFlyer claims that its AI-powered Creative Optimization solution helps businesses build winning creative strategies based on performance data.
hyros.com
Full Blurb
Hyros
"Track conversions and optimize ad targeting efficiently."
Focused on Performance & Attribution Analytics .
Hyros provides a clear data-driven approach to ad tracking and attribution. It connects the dots between various platforms to deliver actionable insights. Hyros reduces spending waste by accurately attributing conversions, helping marketers fine-tune campaigns, and placing budget where it counts. Real-time tracking ensures informed decisions.
Superior Conversion Tracking
HYROS claims that it verifiably tracks key metrics like leads, calls, sales, and returning customers MUCH better than ad platforms, leading to higher scale by default.
AI-Powered Ad Optimization
HYROS claims that by feeding superior tracking data to ad platform AIs, it improves ad targeting accuracy, resulting in higher conversions and unlocking room for ad growth and scale.
Accurate Profit Forecasting
HYROS claims to use past and new data to forecast the true revenue from each new customer, factoring in subscription data and attributing it back to the ad for long-term profit optimization.