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Comparison Measured vs. ReCast Ad Measurement & Attribution Vendor Comparison

Measured and ReCast are Ad Measurement & Attribution vendors.

Measured Optimizes marketing budgets with incrementality testing. They focus on Incrementality & Media Mix Modeling (MMM) and Media Spend Optimization.

ReCast Unifies planning, experimenting, validating marketing performance. They focus on Incrementality & Media Mix Modeling (MMM).

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Measured

"Optimizes marketing budgets with incrementality testing."

Focused on Incrementality & Media Mix Modeling (MMM) and Media Spend Optimization .

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Measured assists marketers by offering a platform that focuses on incrementality testing to maximize media budget ROI. It helps marketers identify the true impact of every media dollar, find cost-effective spending cuts, and reallocates resources for better efficiency. It avoids reliance on complex models or cookies, prioritizing clarity and actionable insights.

Key Features & Benefits

Automated geo experimentation

Measured claims that their platform is the industry's first fully-automated, geo experimentation solution for incrementality measurement.

Revolutionary measurement approach

Measured claims that their approach combines incrementality testing with media mix modeling, a revolutionary way to measure media.

Full-funnel media optimization

Measured claims their comprehensive workflow is designed to optimize the entire media portfolio from beginning to end.

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ReCast

"Unifies planning, experimenting, validating marketing performance."

Focused on Incrementality & Media Mix Modeling (MMM) .

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Recast helps marketers cut through noise by offering transparency and rigor in marketing measurement. It provides tools for planning, experimenting, and validating marketing efforts. Its focus is on statistical accuracy and quality in marketing mix modeling, allowing companies to make informed budgeting and strategy decisions.

Key Features & Benefits

Rigorous process

Recast claims that it has the world's most rigorous marketing mix modeling (MMM) platform that focuses intensely on accuracy, radical transparency and model quality.

Highly accurate models

Recast claims that their process holds every model to an unparalleled performance standard before and after delivery, ensuring high accuracy.

Transparent approach

Recast claims to be radically transparent by openly publishing forecast accuracy & all model docs, emphasizing transparency throughout their process.

Measured or ReCast? Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Measured

Key Features & Benefits

ReCast

Key Features & Benefits

Measured or ReCast?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.