Blurbs
comparison of Measured and ReCast
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Measured and ReCast
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Measured
"Optimizes marketing budgets with incrementality testing."
Focused on
Incrementality and Media Mix Modeling (MMM)
.
Measured assists marketers by offering a platform that focuses on incrementality testing to maximize media budget ROI. It helps marketers identify the true impact of every media dollar, find cost-effective spending cuts, and reallocates resources for better efficiency. It avoids reliance on complex models or cookies, prioritizing clarity and actionable insights.
Automated geo experimentation
Measured claims that their platform is the industry's first fully-automated, geo experimentation solution for incrementality measurement.
Revolutionary measurement approach
Measured claims that their approach combines incrementality testing with media mix modeling, a revolutionary way to measure media.
Full-funnel media optimization
Measured claims their comprehensive workflow is designed to optimize the entire media portfolio from beginning to end.
ReCast
"Unifies planning, experimenting, validating marketing performance."
Focused on
Incrementality and Media Mix Modeling (MMM)
.
Recast helps marketers cut through noise by offering transparency and rigor in marketing measurement. It provides tools for planning, experimenting, and validating marketing efforts. Its focus is on statistical accuracy and quality in marketing mix modeling, allowing companies to make informed budgeting and strategy decisions.
Rigorous process
Recast claims that it has the world's most rigorous marketing mix modeling (MMM) platform that focuses intensely on accuracy, radical transparency and model quality.
Highly accurate models
Recast claims that their process holds every model to an unparalleled performance standard before and after delivery, ensuring high accuracy.
Transparent approach
Recast claims to be radically transparent by openly publishing forecast accuracy & all model docs, emphasizing transparency throughout their process.