Blurbs Logo

Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.

getrecast.com
Full Blurb
ReCast
"Unifies planning, experimenting, validating marketing performance."
Focused on Incrementality and Media Mix Modeling (MMM) .
Recast helps marketers cut through noise by offering transparency and rigor in marketing measurement. It provides tools for planning, experimenting, and validating marketing efforts. Its focus is on statistical accuracy and quality in marketing mix modeling, allowing companies to make informed budgeting and strategy decisions.
Rigorous process
Recast claims that it has the world's most rigorous marketing mix modeling (MMM) platform that focuses intensely on accuracy, radical transparency and model quality.
Highly accurate models
Recast claims that their process holds every model to an unparalleled performance standard before and after delivery, ensuring high accuracy.
Transparent approach
Recast claims to be radically transparent by openly publishing forecast accuracy & all model docs, emphasizing transparency throughout their process.
samba.tv
Full Blurb
Samba TV
"Transforms TV viewership data for advertising insights."
Focused on CTV Measurement .
Samba TV collects extensive smart TV viewing data globally. This helps advertisers understand their audience better. With advanced measurement tech, they offer precise audience insights. Marketers can target ads more accurately and measure campaigns effectively. Privacy options ensure viewer data is responsibly managed, maintaining compliance with privacy laws.
Advanced viewer analytics
Samba TV claims that it offers comprehensive real-time television viewership analytics across devices.
Cross-platform measurement
Samba TV claims that it provides accurate cross-platform audience measurement to enhance advertising strategies.
Innovative business solutions
Samba TV claims that its cutting-edge business solutions empower companies with data-driven TV insights.