Blurbs
comparison of Measured and Keen
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Measured and Keen
Learn about how these Ad Measurement & Attribution vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Measured
"Optimizes marketing budgets with incrementality testing."
Focused on
Incrementality and Media Mix Modeling (MMM)
.
Measured assists marketers by offering a platform that focuses on incrementality testing to maximize media budget ROI. It helps marketers identify the true impact of every media dollar, find cost-effective spending cuts, and reallocates resources for better efficiency. It avoids reliance on complex models or cookies, prioritizing clarity and actionable insights.
Automated geo experimentation
Measured claims that their platform is the industry's first fully-automated, geo experimentation solution for incrementality measurement.
Revolutionary measurement approach
Measured claims that their approach combines incrementality testing with media mix modeling, a revolutionary way to measure media.
Full-funnel media optimization
Measured claims their comprehensive workflow is designed to optimize the entire media portfolio from beginning to end.
Keen
"Uses AI for marketing mix modeling."
.
Keen Decision Systems helps marketers adjust their marketing budgets in real-time using AI-powered analytics. They offer tools for planning, measurement, and forecasting, so marketers can adapt strategies without crunching data manually. This allows brands to target spending, fine-tune campaigns, and illustrate financial impacts clearly.