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Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.

prescientai.com
Full Blurb
Prescient
"Optimize marketing spend using data-driven insights."
Focused on Media Mix Modeling (MMM) .
Prescient AI is a marketing decision engine that leverages marketing mix modeling (MMM). It forecasts and optimizes top-of-funnel ad spending. The platform provides both short-term and long-term analysis. Daily-refreshing models help tailor campaigns to maximize every marketing dollar. It aligns with multi-touch attribution (MTA) for precise adjustments.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Healthcare & Life Sciences
Financial Services
How do you collect and monitor consumers and their data?
Behavioral
API
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Manual API Integration
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Brand Awareness
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
What is your pricing model?
Subscription-based
smartest marketing decision engine
Prescient AI claims that its marketing decision engine is the smartest in the world, allowing for unparalleled forecasting, testing, and optimization of marketing spend.
dynamic, daily-refreshing model
Prescient AI claims that its MMM offers a dynamic, daily-refreshing model that integrates with MTA for real-time feedback, ensuring quick optimization of marketing campaigns.
cookie-free value measurement
Prescient AI claims that its solution helps measure marketing value without cookies, preparing businesses for a future where many platforms won't rely on them.
magellan.ai
Full Blurb
Magellan
"Automates podcast ad tracking with detailed analytics"
Focused on Analytics & Performance Measurement and Audio Measurement .
Magellan AI streamlines podcast advertising, offering precise measurement and analytics. It helps marketers track ad placements with pixel-based methods and pod-to-pod attribution. By providing competitive insights and verifying ad placements, it ensures campaigns reach target audiences effectively. The platform also supports regional markets, adapting to diverse advertising needs.
Unparalleled advertiser monitoring
Magellan AI claims that their platform monitors 40,000 advertisers across 50,000 shows, enabling superior podcast scaling and outcome tracking.
Comprehensive ad verification system
Magellan AI claims that they capture and analyze every ad placement to ensure ad safety and position with automated airchecks.
Advanced audience attribution
Magellan AI claims that their pixel-based tracking captures events and activities across various channels for effective conversions.