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Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.

Claritas
"Connect data into unified customer portraits."
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Claritas helps marketers understand and target consumers better. It builds in-depth customer profiles using device and behavior data. It creates detailed audience segments for more precise marketing. Offers tools to measure campaign effectiveness across channels. Uses AI to improve accuracy and scalability.
Comprehensive consumer understanding
Claritas claims that its proprietary data assets provide the most complete understanding of the American consumer, using over 10,000 indicators.
Identity graph innovation
Claritas claims that its industry-leading Identity Graph offers privacy-compliant portraits of consumers, integrating multiple data sources seamlessly.
AI-enhanced analytics
Claritas claims that its integration of AI into the infrastructure enhances accuracy, speed, usability, and scalability of marketing solutions.
Reveal Mobile
"Measures out-of-home ad campaign effectiveness precisely."
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Reveal Mobile helps marketers understand the real-world impact of their out-of-home advertising. It connects physical ad placements with consumer actions using precise location data. Marketers visualize foot traffic and digital interactions, making it clear which tactics boost effectiveness and justify media spending. It’s a data-driven way to optimize strategies.
Advanced measurement techniques
Reveal Mobile claims that its platform provides comprehensive OOH campaign performance measurement using innovative attribution reporting.
Enhanced location intelligence
Reveal Mobile claims that its solutions effectively integrate OOH and digital media by leveraging precise, privacy-compliant location data.
API-driven attribution features
Reveal Mobile claims that its new API-driven attribution platform offers real-time reporting and customizable data cuts for improved campaign insights.