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Comparison Northbeam vs. incrmntal Ad Measurement & Attribution Vendor Comparison

Northbeam and incrmntal are Ad Measurement & Attribution vendors.

Northbeam Master omnichannel attribution and media mix modeling. They focus on Multi-Touch Attribution (MTA).

incrmntal Uncovers true ad effectiveness without user data. They focus on Incrementality & Media Mix Modeling (MMM) and Privacy-Centric Modeling.

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Northbeam

"Master omnichannel attribution and media mix modeling."

Focused on Multi-Touch Attribution (MTA) .

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Northbeam helps marketers track performance across all channels with precision. It uses real-time data and first-party information to ensure clarity in conversion tracking. The platform integrates media mix modeling and cross-channel attribution, enabling marketers to optimize ad spend and creative strategy based on data that reflects actual customer behavior.

Key Features & Benefits

accurate viewthrough conversion tracking

Northbeam claims that its Clicks + Deterministic Views feature allows marketers to track viewthrough conversions as accurately as clickthroughs, enhancing precision in conversion measurement.

media mix optimization

Northbeam claims that its MMM+ offers digitally-native media mix modeling to perfect channel mix and optimize budget, enabling profitable omnichannel growth.

real-time attribution accuracy

Northbeam claims that its MTA provides almost real-time multi-touch conversion attribution free from cookie limitations, offering a more accurate attribution model.

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incrmntal

"Uncovers true ad effectiveness without user data."

Focused on Incrementality & Media Mix Modeling (MMM) and Privacy-Centric Modeling .

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INCRMNTAL helps marketers measure ad impact without needing user-level data. It continuously analyzes campaigns, allowing ad spend to keep going without interruption. Using causal data science, it gauges what truly moves the needle across iOS, Android, and other channels. This approach lets marketers allocate budgets based on real impact, not assumptions.

Key Features & Benefits

Causal Analytics Approach

INCRMNTAL claims that its measurement platform utilizes causal data science and anomaly detection to accurately identify marketing changes and determine campaign effectiveness without relying on user-level data.

Privacy-Focused Measurement

INCRMNTAL claims that its platform enables privacy-led marketing measurement without the need for any user-level data, addressing the challenges of a privacy-first world.

Cross-Platform Capabilities

INCRMNTAL claims that its platform can measure performance across various channels, including iOS, Android, Web, TV, Influencer Marketing, and Out-of-Home, without relying on personal identifiable information (PII) or user-level data.

Northbeam or incrmntal? Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Northbeam

Key Features & Benefits

incrmntal

Key Features & Benefits

Northbeam or incrmntal?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.