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Comparison Amplitude vs. Kochava Ad Measurement & Attribution Vendor Comparison

Amplitude and Kochava are Ad Measurement & Attribution vendors.

amplitude.com
Amplitude Delivers insights into customer behavior and preferences. They focus on Performance Analytics.

kochava.com
Kochava Offers deep insights through omnichannel measurement. They focus on App Measurement & Attribution, Incrementality & Media Mix Modeling (MMM), Mobile Attri...

Amplitude or Kochava?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Amplitude

"Delivers insights into customer behavior and preferences."
Focused on Performance Analytics .
Amplitude helps marketers by turning user interactions into actionable insights. It's all about seeing what users do and why. Use their tools to experiment with features, visualize customer journeys, and pinpoint what's working — or not — in your digital product. Simple, clear user-focused data analysis.

Kochava

"Offers deep insights through omnichannel measurement."
Focused on App Measurement & Attribution, Incrementality & Media Mix Modeling (MMM), Mobile Attribution & Analytics, Deep Linking and Mobile Advertising & Media Buying .
Kochava simplifies complex marketing landscapes by providing real-time data on customer acquisition, retention, and engagement across devices. Marketers can trace interactions with deep linking, prevent fraud, and optimize ad spend with omnichannel solutions, useful for advertisers aiming to refine their strategy in measurable ways.

Key Features & Benefits

All-encompassing measurement platform
Kochava claims that their platform allows advertisers to measure campaigns across all channels, providing actionable insights into customer acquisition and retention.
Advanced fraud prevention
Kochava claims that their fraud prevention capabilities ensure advertisers' budgets are not wasted on fake app installs or fraudulent ad traffic.
Real-time analytics capabilities
Kochava claims that their real-time analytics allow users to quickly identify and act on which channels are most effective in driving engagement and conversions.
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