"Offers deep insights through omnichannel measurement."
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Updated 3 Days Ago
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2 Verified Clients
Kochava simplifies complex marketing landscapes by providing real-time data on customer acquisition, retention, and engagement across devices. Marketers can trace interactions with deep linking, prevent fraud, and optimize ad spend with omnichannel solutions, useful for advertisers aiming to refine their strategy in measurable ways.
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Kochava's Website Claims...
A summary of the claims made on Kochava's website as noticed by our bot, Vinny.
All-encompassing measurement platform
Kochava claims that their platform allows advertisers to measure campaigns across all channels, providing actionable insights into customer acquisition and retention.
Advanced fraud prevention
Kochava claims that their fraud prevention capabilities ensure advertisers' budgets are not wasted on fake app installs or fraudulent ad traffic.
Real-time analytics capabilities
Kochava claims that their real-time analytics allow users to quickly identify and act on which channels are most effective in driving engagement and conversions.
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Deep Linking
BlurbSTAR Case Study
The North Face & Kochava
Kochava optimizes North Face's app user engagement efficiently.
41%
increase in new users
1.8M
joining XPLR Pass Program
1.
Situation
The North Face faced data fragmentation.
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Global brand with diverse channels.
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Struggles with consolidating varied data.
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Needs accurate data integration.
The North Face, a leading brand under the VF Corporation, needed to efficiently manage data across multiple owned media channels and in-app events. With a diverse product range and a robust international presence, they had to utilize owned media strategically to maintain brand authority. However, the challenge lay in consolidating data from numerous channels and touchpoints into a single cohesive platform. This complexity made it difficult to assess the performance of their owned media assets, necessitating an accurate and unified solution for data management.
2.
Task
Unified platform for data efficiency.
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Evaluate media assets comprehensively.
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Integrate diverse data seamlessly.
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Optimize products and touchpoints.
The task was to implement a comprehensive data solution that would allow The North Face to evaluate their entire portfolio of owned media assets and in-app activity effectively. The goal was to integrate all data sources into a single platform seamlessly. They needed a tool that would support the swift and precise measurement of various owned media campaigns, including channels like SMS, email, enhanced QR codes, and website interactions. The intent was to ensure that they could not only measure engagement effectively but also optimize their in-app touchpoints and the products they highlighted.
3.
Action
Kochava’s integration for precise measurement.
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Integrated Kochava's solutions into apps.
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Measured user engagement effectively.
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Optimized product display on app.
To address their needs, The North Face integrated Kochava’s mobile measurement solutions into their apps. This allowed them to precisely track and measure user engagement through various owned media campaigns, such as SMS, email, SmartLinks-enhanced QR codes, and their website. The integration of Kochava's solutions provided a clear view of in-app interactions and user engagement points. With the insights gained, The North Face was able to identify which products should be prominently featured on their app's home screen and understand which user interactions, like referrals and check-ins, encouraged more engagement.
4.
Result
Significant growth in app engagement.
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41% increase in new users.
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60% growth in XPLR program.
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Continuous engagement growth tracked.
By successfully consolidating all paid and owned media channels into Kochava’s platform, The North Face significantly enhanced their data integrity and insights into customer origins. Within just 60 days, they achieved a 41% increase in new user acquisition and over 60% growth in the number of app users joining the XPLR pass program via owned media channels. This integration and strategy facilitated continuous month-over-month growth in user engagement, allowing them to easily identify top-performing channels and optimize strategies for sustainable growth.
Keywords
APP ENGAGEMENT
OWNED MEDIA MEASUREMENT
KOCHAVA INTEGRATION
USER ACQUISITION
XPLR PASS PROGRAM
MOBILE MEASUREMENT SOLUTIONS
THE NORTH FACE
DATA CONSOLIDATION
IN-APP ACTIVITY
MARKETING PERFORMANCE
Ad Measurement & Attribution Q & A
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