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Comparison Zoomd vs. Kochava Mobile Marketing Vendor Comparison

Zoomd and Kochava are Mobile Marketing vendors.

zoomd.com
Zoomd Unified platform for efficient user acquisition. They focus on Mobile Attribution & Analytics.

kochava.com
Kochava Offers deep insights through omnichannel measurement. They focus on App Measurement & Attribution, Incrementality & Media Mix Modeling (MMM), Mobile Attri...

Zoomd or Kochava?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Zoomd

"Unified platform for efficient user acquisition."
Focused on Mobile Attribution & Analytics .
This platform integrates mobile acquisition, DSP, and CGC under one system. It provides performance marketing solutions that include AI-based real-time optimization and influencer collaborations. It processes ad opportunities across multiple markets to target users yielding higher revenue potential, enhancing campaign efficiency through centralized analytics.

Key Features & Benefits

unified platform efficiency
Zoomd claims that its unified platform spans 600+ media sources, providing real-time insights to optimize marketing campaigns effectively.
proprietary influencer integration
Zoomd claims that its proprietary technology integrates influencer marketing, enhancing engagement with authentic and highly effective content.
advanced DSP optimization
Zoomd claims that its advanced DSP technology and machine learning optimize campaigns across 70+ markets for maximum reach and ROI.

Kochava

"Offers deep insights through omnichannel measurement."
Focused on App Measurement & Attribution, Incrementality & Media Mix Modeling (MMM), Mobile Attribution & Analytics, Deep Linking and Mobile Advertising & Media Buying .
Kochava simplifies complex marketing landscapes by providing real-time data on customer acquisition, retention, and engagement across devices. Marketers can trace interactions with deep linking, prevent fraud, and optimize ad spend with omnichannel solutions, useful for advertisers aiming to refine their strategy in measurable ways.

Key Features & Benefits

All-encompassing measurement platform
Kochava claims that their platform allows advertisers to measure campaigns across all channels, providing actionable insights into customer acquisition and retention.
Advanced fraud prevention
Kochava claims that their fraud prevention capabilities ensure advertisers' budgets are not wasted on fake app installs or fraudulent ad traffic.
Real-time analytics capabilities
Kochava claims that their real-time analytics allow users to quickly identify and act on which channels are most effective in driving engagement and conversions.
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