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Comparison Bitly vs. Novel QR Codes for Marketing Vendor Comparison

Bitly and Novel are Mobile Marketing vendors.

bitly.com
Bitly Offers powerful link management platform They focus on Mobile Engagement & Messaging.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

Bitly or Novel?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Bitly

"Offers powerful link management platform"
Focused on Mobile Engagement & Messaging .
Bitly helps marketers more efficiently use links and QR codes, providing customization, sharing, and tracking options while also offering analytics to assess performance and reach targeted audiences.

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.
Compare all Mobile Marketing Vendors Head-to-Head