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Comparison Adjust vs. Novel Ad Measurement & Attribution Vendor Comparison

Adjust and Novel are Mobile Marketing vendors.

adjust.com
Adjust Measure and analyze app performance across platforms. They focus on App Measurement & Attribution and Mobile Attribution & Analytics.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

Adjust or Novel?
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Adjust

"Measure and analyze app performance across platforms."
Focused on App Measurement & Attribution and Mobile Attribution & Analytics .
Adjust helps marketers by providing detailed measurement and analytics tools across multiple platforms, including mobile, web, and CTV. It enhances user engagement through savvy targeting and uses automation to streamline marketing efforts, while protecting data from fraud. Its AI-driven tools offer marketers clear insights and operational efficiency.

Key Features & Benefits

Unlimited measurement capabilities
Adjust claims that they offer unlimited measurement across mobile, web, CTV, PC, and console, enabling comprehensive data analysis.
Real-time fraud prevention
Adjust claims that they proactively protect data and budgets from mobile ad fraud, ensuring secure advertising investments.
AI-driven, smarter decisions
Adjust claims that their AI-driven measurement improves decision-making, enhancing campaign effectiveness and increasing ROI.

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.
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