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Comparison Shazam vs. Novel Mobile Marketing Vendor Comparison

Shazam and Novel are Mobile Marketing vendors.

shazam.com
Shazam Identify songs with impressive accuracy and speed. They focus on Mobile Engagement & Messaging.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

Shazam or Novel?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Shazam

"Identify songs with impressive accuracy and speed."
Focused on Mobile Engagement & Messaging .
Shazam helps marketers connect with audiences through music discovery. It recognizes songs playing around users, and allows marketers to track trending tracks and artists in real-time. By integrating with social platforms, marketers can tap into emerging music trends, making campaigns more relevant and timely.

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.
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