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Comparison Adjust vs. AdAdapted Ad Measurement & Attribution Vendor Comparison

Adjust and AdAdapted are Mobile Marketing vendors.

adjust.com
Adjust Measure and analyze app performance across platforms. They focus on App Measurement & Attribution and Mobile Attribution & Analytics.

adadapted.com
AdAdapted Turn pre-shop intent into shopper activation They focus on Mobile Commerce Enablement.

Adjust or AdAdapted?
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Adjust

"Measure and analyze app performance across platforms."
Focused on App Measurement & Attribution and Mobile Attribution & Analytics .
Adjust helps marketers by providing detailed measurement and analytics tools across multiple platforms, including mobile, web, and CTV. It enhances user engagement through savvy targeting and uses automation to streamline marketing efforts, while protecting data from fraud. Its AI-driven tools offer marketers clear insights and operational efficiency.

Key Features & Benefits

Unlimited measurement capabilities
Adjust claims that they offer unlimited measurement across mobile, web, CTV, PC, and console, enabling comprehensive data analysis.
Real-time fraud prevention
Adjust claims that they proactively protect data and budgets from mobile ad fraud, ensuring secure advertising investments.
AI-driven, smarter decisions
Adjust claims that their AI-driven measurement improves decision-making, enhancing campaign effectiveness and increasing ROI.

AdAdapted

"Turn pre-shop intent into shopper activation"
Focused on Mobile Commerce Enablement .
AdAdapted makes CPG brands' products more discoverable by placing them on digital shopping lists before consumers hit the stores. This method lets brands target intent, translating it into actual purchases both in-store and online. It's about meeting shoppers exactly where decisions happen, with minimal friction.

Key Features & Benefits

Exclusive Audience
AdAdapted claims that they can reach a proprietary network of active, verified shoppers and target them based on their shopping intent.
Zero-Bounce Solutions
AdAdapted claims that its Zero-Bounce ADD-ITTM solutions drive in-store and eCommerce sales growth with a true one-click advertising.
CPG Expertise
AdAdapted claims that they have unique expertise in consumer packaged goods to drive sales by getting products on lists and into carts.
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