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Comparison branch vs. Novel Ad Measurement & Attribution Vendor Comparison

branch and Novel are Mobile Marketing vendors.

branch.io
branch Unified mobile linking and measurement for marketing. They focus on App Measurement & Attribution, Mobile Attribution & Analytics and Deep Linking.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

branch or Novel?
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branch

"Unified mobile linking and measurement for marketing."
Focused on App Measurement & Attribution, Mobile Attribution & Analytics and Deep Linking .
Branch connects all marketing channels into a seamless, measurable ecosystem. It provides robust mobile attribution and deep linking tools, helping marketers manage, measure, and optimize omni-channel campaigns. You streamline customer journeys without developer headaches, enhancing engagement and outcomes in an increasingly complex digital world.

Key Features & Benefits

Maximize digital strategy benefits
Branch claims that its Growth Platform maximizes the value of evolving digital strategies for enterprises and brands.
Enhanced ad spend optimization
Branch claims that its Performance solution improves ad ROI by providing better ad measurement and insights.
Seamless user experience connection
Branch claims that its platform unifies user experience and attribution across devices, platforms, and channels.

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Innovative loyalty integration
Novel Wallet Passes claims that it offers seamless integration of loyalty programs into digital wallets for enhanced user engagement.
Enhanced user experience
Novel Wallet Passes claims that it provides a better user experience with streamlined access to loyalty passes on mobile devices.
Cost-effective solutions
Novel Wallet Passes claims that it offers cost-effective solutions to businesses by digitizing their loyalty programs and reducing reliance on physical cards.
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