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Comparison Aki vs. Novel Display & Programmatic Vendor Comparison

Aki and Novel are Mobile Marketing vendors.

a.ki
Aki Inmar optimizes media buying for brands. They focus on AI-Powered Bidding & Optimization, Premium & Contextual Inventory Access and Mobile Ad...

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

Aki or Novel?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Aki

"Inmar optimizes media buying for brands."
Focused on AI-Powered Bidding & Optimization, Premium & Contextual Inventory Access and Mobile Advertising & Media Buying .
Inmar connects marketers with relevant media opportunities, using consumer data to drive campaign success. They focus on precise targeting, reducing waste, and improving ad placements. By analyzing consumer behavior, Inmar helps brands achieve better reach and engagement. Clear reporting allows marketers to adjust strategies on the fly.

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Innovative loyalty integration
Novel Wallet Passes claims that it offers seamless integration of loyalty programs into digital wallets for enhanced user engagement.
Enhanced user experience
Novel Wallet Passes claims that it provides a better user experience with streamlined access to loyalty passes on mobile devices.
Cost-effective solutions
Novel Wallet Passes claims that it offers cost-effective solutions to businesses by digitizing their loyalty programs and reducing reliance on physical cards.
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