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Comparison Adjust vs. Applovin Ad Measurement & Attribution Vendor Comparison

Adjust and Applovin are Mobile Marketing vendors.

adjust.com
Adjust Measure and analyze app performance across platforms. They focus on App Measurement & Attribution and Mobile Attribution & Analytics.

applovin.com
Applovin Connect advertisers with broad mobile and TV audiences They focus on Mobile Advertising & Media Buying and Mobile Commerce Enablement.

Adjust or Applovin?
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Adjust

"Measure and analyze app performance across platforms."
Focused on App Measurement & Attribution and Mobile Attribution & Analytics .
Adjust helps marketers by providing detailed measurement and analytics tools across multiple platforms, including mobile, web, and CTV. It enhances user engagement through savvy targeting and uses automation to streamline marketing efforts, while protecting data from fraud. Its AI-driven tools offer marketers clear insights and operational efficiency.

Key Features & Benefits

Unlimited measurement capabilities
Adjust claims that they offer unlimited measurement across mobile, web, CTV, PC, and console, enabling comprehensive data analysis.
Real-time fraud prevention
Adjust claims that they proactively protect data and budgets from mobile ad fraud, ensuring secure advertising investments.
AI-driven, smarter decisions
Adjust claims that their AI-driven measurement improves decision-making, enhancing campaign effectiveness and increasing ROI.

Applovin

"Connect advertisers with broad mobile and TV audiences"
Focused on Mobile Advertising & Media Buying and Mobile Commerce Enablement .
AppLovin helps marketers reach vast audiences by connecting with users across mobile apps and streaming TV. They use AI-based tools to optimize ad placements and boost engagement. Marketers can leverage programmatic exchanges and in-depth analytics to enhance user acquisition, improve monetization, and measure ad campaign performance effectively.

Key Features & Benefits

Massive user reach
AppLovin claims that it connects businesses to over 1.4B daily active users, enhancing engagement and driving growth.
AI-driven advertising
AppLovin claims that its AI-based advertising engine continually improves, optimizing user acquisition and monetization.
Multi-channel success tools
AppLovin claims that its advanced solutions enable businesses to achieve multi-channel success and accelerate growth.
Compare all Mobile Marketing Vendors Head-to-Head