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Comparison AdAdapted vs. Kochava Mobile Marketing Vendor Comparison

AdAdapted and Kochava are Mobile Marketing vendors.

adadapted.com
AdAdapted Turn pre-shop intent into shopper activation They focus on Mobile Commerce Enablement.

kochava.com
Kochava Offers deep insights through omnichannel measurement. They focus on App Measurement & Attribution, Incrementality & Media Mix Modeling (MMM), Mobile Attri...

AdAdapted or Kochava?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

AdAdapted

"Turn pre-shop intent into shopper activation"
Focused on Mobile Commerce Enablement .
AdAdapted makes CPG brands' products more discoverable by placing them on digital shopping lists before consumers hit the stores. This method lets brands target intent, translating it into actual purchases both in-store and online. It's about meeting shoppers exactly where decisions happen, with minimal friction.

Key Features & Benefits

Exclusive Audience
AdAdapted claims that they can reach a proprietary network of active, verified shoppers and target them based on their shopping intent.
Zero-Bounce Solutions
AdAdapted claims that its Zero-Bounce ADD-ITTM solutions drive in-store and eCommerce sales growth with a true one-click advertising.
CPG Expertise
AdAdapted claims that they have unique expertise in consumer packaged goods to drive sales by getting products on lists and into carts.

Kochava

"Offers deep insights through omnichannel measurement."
Focused on App Measurement & Attribution, Incrementality & Media Mix Modeling (MMM), Mobile Attribution & Analytics, Deep Linking and Mobile Advertising & Media Buying .
Kochava simplifies complex marketing landscapes by providing real-time data on customer acquisition, retention, and engagement across devices. Marketers can trace interactions with deep linking, prevent fraud, and optimize ad spend with omnichannel solutions, useful for advertisers aiming to refine their strategy in measurable ways.

Key Features & Benefits

All-encompassing measurement platform
Kochava claims that their platform allows advertisers to measure campaigns across all channels, providing actionable insights into customer acquisition and retention.
Advanced fraud prevention
Kochava claims that their fraud prevention capabilities ensure advertisers' budgets are not wasted on fake app installs or fraudulent ad traffic.
Real-time analytics capabilities
Kochava claims that their real-time analytics allow users to quickly identify and act on which channels are most effective in driving engagement and conversions.
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