Blurbs Logo

Comparison Novel vs. Zoomd Email and SMS Marketing Vendor Comparison

Novel and Zoomd are Mobile Marketing vendors.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

zoomd.com
Zoomd Unified platform for efficient user acquisition. They focus on Mobile Attribution & Analytics.

Novel or Zoomd?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.

Zoomd

"Unified platform for efficient user acquisition."
Focused on Mobile Attribution & Analytics .
This platform integrates mobile acquisition, DSP, and CGC under one system. It provides performance marketing solutions that include AI-based real-time optimization and influencer collaborations. It processes ad opportunities across multiple markets to target users yielding higher revenue potential, enhancing campaign efficiency through centralized analytics.

Key Features & Benefits

unified platform efficiency
Zoomd claims that its unified platform spans 600+ media sources, providing real-time insights to optimize marketing campaigns effectively.
proprietary influencer integration
Zoomd claims that its proprietary technology integrates influencer marketing, enhancing engagement with authentic and highly effective content.
advanced DSP optimization
Zoomd claims that its advanced DSP technology and machine learning optimize campaigns across 70+ markets for maximum reach and ROI.
Compare all Mobile Marketing Vendors Head-to-Head