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Comparison Blue Bite vs. Novel Mobile Marketing Vendor Comparison

Blue Bite and Novel are Mobile Marketing vendors.

bluebite.com
Blue Bite Transform products into interactive digital channels. They focus on Mobile Engagement & Messaging and Mobile Commerce Enablement.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

Blue Bite or Novel?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Blue Bite

"Transform products into interactive digital channels."
Focused on Mobile Engagement & Messaging and Mobile Commerce Enablement .
Blue Bite helps marketers by transforming physical products into digital access points. Consumers get personalized content right on their devices. Brands use dynamic QR codes to engage people at key moments. This approach encourages interaction, supports brand authenticity, and fosters purchase intent, all without complex setups.

Key Features & Benefits

Proven Higher Engagement Rates
Blue Bite claims that its connected packaging increases engagement, conversion, and loyalty by providing personalized consumer experiences.
Innovative Product Commerce Channel
Blue Bite claims that it turns every product into a point of sale, enhancing customer connection and boosting direct-to-consumer sales.
Effective Brand Protection Strategy
Blue Bite claims that its solutions prevent brand value erosion by authenticating products to combat counterfeits and gray market diversions.

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.
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