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Comparison AdAdapted vs. Novel Mobile Marketing Vendor Comparison

AdAdapted and Novel are Mobile Marketing vendors.

AdAdapted Turn pre-shop intent into shopper activation They focus on Mobile Commerce Enablement.

Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

Full Blurb

AdAdapted

"Turn pre-shop intent into shopper activation"

Focused on Mobile Commerce Enablement .

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AdAdapted makes CPG brands' products more discoverable by placing them on digital shopping lists before consumers hit the stores. This method lets brands target intent, translating it into actual purchases both in-store and online. It's about meeting shoppers exactly where decisions happen, with minimal friction.

Key Features & Benefits

Exclusive Audience

AdAdapted claims that they can reach a proprietary network of active, verified shoppers and target them based on their shopping intent.

Zero-Bounce Solutions

AdAdapted claims that its Zero-Bounce ADD-ITTM solutions drive in-store and eCommerce sales growth with a true one-click advertising.

CPG Expertise

AdAdapted claims that they have unique expertise in consumer packaged goods to drive sales by getting products on lists and into carts.

Full Blurb

Novel

"Build digital wallet passes for eCommerce and retail."

Focused on Mobile Engagement & Messaging .

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Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate

Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.

Seamless integration

Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.

Loyalty enhancement

Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.

AdAdapted or Novel? Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

AdAdapted

Key Features & Benefits

Novel

Key Features & Benefits

AdAdapted or Novel?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.