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Comparison Novel vs. Kochava Email and SMS Marketing Vendor Comparison

Novel and Kochava are Mobile Marketing vendors.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

kochava.com
Kochava Offers deep insights through omnichannel measurement. They focus on App Measurement & Attribution, Incrementality & Media Mix Modeling (MMM), Mobile Attri...

Novel or Kochava?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.

Kochava

"Offers deep insights through omnichannel measurement."
Focused on App Measurement & Attribution, Incrementality & Media Mix Modeling (MMM), Mobile Attribution & Analytics, Deep Linking and Mobile Advertising & Media Buying .
Kochava simplifies complex marketing landscapes by providing real-time data on customer acquisition, retention, and engagement across devices. Marketers can trace interactions with deep linking, prevent fraud, and optimize ad spend with omnichannel solutions, useful for advertisers aiming to refine their strategy in measurable ways.

Key Features & Benefits

All-encompassing measurement platform
Kochava claims that their platform allows advertisers to measure campaigns across all channels, providing actionable insights into customer acquisition and retention.
Advanced fraud prevention
Kochava claims that their fraud prevention capabilities ensure advertisers' budgets are not wasted on fake app installs or fraudulent ad traffic.
Real-time analytics capabilities
Kochava claims that their real-time analytics allow users to quickly identify and act on which channels are most effective in driving engagement and conversions.
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