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Updated 3 Days Ago
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This platform integrates mobile acquisition, DSP, and CGC under one system. It provides performance marketing solutions that include AI-based real-time optimization and influencer collaborations. It processes ad opportunities across multiple markets to target users yielding higher revenue potential, enhancing campaign efficiency through centralized analytics.
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Zoomd's Website Claims...
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unified platform efficiency
Zoomd claims that its unified platform spans 600+ media sources, providing real-time insights to optimize marketing campaigns effectively.
proprietary influencer integration
Zoomd claims that its proprietary technology integrates influencer marketing, enhancing engagement with authentic and highly effective content.
advanced DSP optimization
Zoomd claims that its advanced DSP technology and machine learning optimize campaigns across 70+ markets for maximum reach and ROI.
BlurbSTAR Case Study
Zoomd & European Finance Utility Group
Zoomd delivers outstanding app growth with strategic campaigns.
7.60%
CTR in 2023 micro-campaign
35,253%
ROAS in Q4 2023
1.
Situation
Challenges in Finance Utility App Growth
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Need for sustained user growth
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Focus on new registrations
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Sustained in-app purchases needed
The situation involved a European finance utility app aiming for significant growth and engagement. Despite a well-established user base, the client sought continuous app user growth, enhancement in first-time user registrations, and sustaining in-app purchases from both new and existing customers. The necessity was for an effective strategy to reach these goals consistently over time. As a key player providing financial and utility services such as gas and electricity, the client needed to partner with a reliable marketing entity to achieve these performance targets.
2.
Task
Implementing Targeted Campaign Strategies
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Optimize campaigns for maximum ROI
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Target specific audience segments
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Use comprehensive analytics for insights
The task required Zoomd to implement a series of performance-oriented campaigns utilizing their Demand-Side Platform (DSP) to drive the app's user base growth. Key objectives included optimizing bids and placements for maximum ROI and targeting specific audiences for higher engagement. The campaigns needed to cater to both attracting new users and retaining existing ones, with special attention to localized efforts in certain European regions. The client expected to see measurable progress through comprehensive analytics and reporting.
3.
Action
Executing Data-Driven Marketing Tactics
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Utilized real-time DSP optimization
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Executed localized campaigns successfully
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Applied data analysis for campaign refinement
In response, Zoomd executed a series of well-timed, data-driven marketing actions. They leveraged their DSP platform to tailor campaigns in real-time, ensuring optimal bid management and placement for the highest return on investment. Zoomd conducted localized campaigns through micro-publishers to maintain a steady influx of new users. Advanced analytics allowed for ongoing campaign optimization. Engaging creative content and strategic user acquisition and retention efforts were pivotal in facilitating continuous app growth.
4.
Result
Achieving Remarkable App Growth
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Achieved 7.60% CTR in campaigns
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Reported 245K new app users
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Gained 35,253% ROAS in Q4 '23
The results were impressive: Zoomd's targeted strategies led to substantial achievements in the app's performance. Key success metrics included a 7.60% CTR in the 2023 micro-campaign, a 350% increase in registration volume compared to other partners, and the addition of 245,000 new users on both iOS and Android platforms. The Q4 2023 campaign further reported high impact with a 35,253% ROAS, a 25% year-over-year user retention increment, and a 40% increased user value, outperforming industry benchmarks. These outcomes reflect Zoomd's ability to meet and exceed set KPIs, showcasing the effectiveness of their strategic approach.
Keywords
ZOOMD
FINANCE UTILITY APP
USER ACQUISITION
DIGITAL MARKETING
DSP PLATFORM
PERFORMANCE CAMPAIGNS
APP GROWTH STRATEGIES
Mobile Marketing Q & A
Zoomd hasn't answered their category questions yet.
1.
What mobile marketing channels do you support (app install campaigns, SMS, push notifications, in-app messaging, mobile retargeting, CTV, etc.)?
Zoomd has not completed their Blurbs FAQs
2.
How does your platform target and segment mobile audiences (first-party data, behavioral, contextual, geo-fencing, lookalikes)?
Zoomd has not completed their Blurbs FAQs
3.
Do you support mobile app and mobile web campaigns, or just one of them?
Zoomd has not completed their Blurbs FAQs
4.
How does your platform optimize campaigns using AI and machine learning?
Zoomd has not completed their Blurbs FAQs
5.
What attribution models do you support to measure mobile marketing success (last-click, multi-touch, incrementality, SKAdNetwork for iOS, etc.)?
Zoomd has not completed their Blurbs FAQs
6.
Do you provide real-time analytics and reporting for mobile user engagement and conversion tracking?
Zoomd has not completed their Blurbs FAQs
7.
What mobile ad formats do you support (native, rewarded video, interstitial, CTV, playable ads, etc.)?
Zoomd has not completed their Blurbs FAQs
8.
What integrations do you offer with mobile measurement partners (MMPs), ad networks, and analytics tools (Adjust, AppsFlyer, Google Analytics, CDPs, etc.)?
Zoomd has not completed their Blurbs FAQs
9.
Can you help with mobile landing page optimization and deep linking for a seamless experience?
Zoomd has not completed their Blurbs FAQs
10.
Do you offer dynamic creative optimization (DCO) for personalized mobile ads?
Zoomd has not completed their Blurbs FAQs